CoinTracker's Guiding Principles

CoinTracker automates cryptocurrency portfolio tracking and tax compliance. We are a globally distributed team of 80, and have $50 billion of cryptocurrency (5% of the crypto market) connected to CoinTracker across millions of users. Our mission is to enable everyone in the world to use crypto with peace of mind.

As we continue building a foundational layer of the decentralized financial system, we’d like to share CoinTracker’s guiding principles:

🤝 Inspire Trust

A high-trust environment enables rapid progress and leads to exceptional outcomes. Trust consists of three components:

• Sincerity: Say what you really believe.
• Reliability: Do what you say.
• Competence: Develop the skills for the work.

All three components are needed to inspire trust in someone owning work in a given context. Trust is something we earn in every interaction. We are dedicated to investing the time and effort to co-create a high-trust working culture where CoinTrackers can excel, individually and collectively.

“Trust is like the air we breathe – when it’s present, nobody really notices; when it’s absent, everybody notices.” — Warren Buffett

💙 Obsess over users

We exist as a company to deliver on our mission of "enabling everyone in the world to use crypto with peace of mind." We are motivated by solving real problems that improve people’s lives. We aim to build products they cannot live without. We must constantly obsess over our users to deliver outsized value to them.

“When you obsess about the customer, you end up defeating your competition as a byproduct. When you are just obsessed about the competition, you end up killing yourself, because you are not focused on the customer” — KR Sridhar

⛵ Think long-term, ship today

Success requires us to invest in work that drives long-term progress on our mission & strategy. Then, we must figure out the tangible, incremental progress towards that and drive it with urgency.

Staying patient and resilient through crypto’s boom and bust cycles is important. We should commit to the long-term vision while being flexible with how we get there.

“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” — Joel Barker

If our guiding principles resonate with your own, and you’re excited about our mission to increase the world’s financial freedom and prosperity, we are hiring.

Every wallet. Every chain. One view.

CoinTracker syncs 800+ integrations into a single live portfolio. Real-time value, true cost basis, and IRS-ready forms waiting when you need them. Setup takes 10 minutes.

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